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What Matters To Homeowners When Selling Property

Fri 04 Jun 2021

At ADM Residential, we aim to bring buyers and vendors together in the Huddersfield housing market.

We know there is a great level of focus on what buyers are looking for, and how vendors can better connect with these buyers. However, with demand greatly outstripping supply, this is a “sellers’ market”, and we believe it is vital that the needs of homeowners who are looking to sell are met.

We help local homeowners go to market

We are pleased to say we work closely with local homeowners, and we get to know what people want when selling their home. If you are looking for an agent who knows the local area, and who places the needs of the vendor first, we are here to assist you.

The headline findings from the study, carried out by GetAgent, are as follows:

  • Homeowners wanted to achieve a sales price that was close to the marketed price of the property, this was cited by 37% of respondents

  • 30% of respondents were looking for a smooth sales process

  • Only 9% of respondents said a fast sales process was important

  • Being updated on the progress of the sale was only cited by 8% of respondents

  • 8% of respondents said that expertise and industry experience were important

The importance of a realistic asking price cannot be overstated. You can see why some agents recommend an inflated sales price in the hope of the buyer paying it, but all too often, this strategy backfires.

We take you to market in an effective way

We will value your home in a realistic manner, and we will ensure you enter the marketplace in a robust and reasonable way. To arrange your property valuation, please contact us today.

Colby Short, Founder and CEO of, commented: “It’s only natural that many estate agents will attempt to stand out from the crowd by marketing themselves as the best around based on a wide variety of USPs. However, when it comes to homeowners, the only one they really care about is the price achieved and that it doesn’t differ too widely from the asking price that is often set by the agent. We know it’s common practice for many agents to overvalue in order to win business, but this research suggests it could be detrimental to their chances of winning business in the long term should they fail to deliver.”

Colby concludes by saying; “It’s also interesting to see that paying a low fee is of little importance to those looking to sell and this has no doubt come about due to many online agents failing to deliver on the service side of their proposition. However, it’s also interesting that the expertise and industry experience of a particular agent is also of little importance, as long as they can get the job done here and now.”

If you are selling your Huddersfield home, contact us today. You can book a valuation or just chat about how we make a difference in selling your home. Of all the estate agents Huddersfield vendors can call on, we like to think we make a difference in selling local homes, so contact ADM Residential today.

"Best estate agent I have ever used as either a buyer or a seller. Fantastic service from the whole team who go that extra mile to help all parties. Alethea is brilliant: hardworking, knowledgeable and always cheerful. I was selling a family property and do not live locally so it was great to have someone I could trust dealing with the property. There were a number of issues including loss of a buyer when a chain collapsed and Alethea always has a solution to every problem. I wish her and the whole team the very best."